Pink Ribbon Run by Hyatt is an annual CSR initiative by Hyatt Regency Yogyakarta, launched in 2014. Originally focused on seminars to raise awareness for breast cancer survivors, the program evolved in 2016 to incorporate a charitable running event, aligning with the growing trend of running sports.

All proceeds from the Pink Ribbon Run by Hyatt Reborn 2024 will be donated to the Indonesian Cancer Foundation (YKI) Branch in Yogyakarta to support cancer fighters and to help build a new shelter for those who needed a place to stay while undergoing cancer treatment.